Descripción:
Huawei, a multinational company from c hina, represents a form of globalization that dif fers from classical internationalization patterns. i t began operations in m exico only 14 years after its founding in china; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observa - tions that took place during 2014, outlines a general description of Huawei's international - ization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation.