Perdigão and the formation of a business group in Brazil: characteristics and strategies (1934-2009)

Zanela, Angelo Brião Zanela; Dalla Costa, Armando João

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dc.creator	Zanela, Angelo Brião Zanela
dc.creator	Dalla Costa, Armando João
dc.date	2021-09-10
dc.date.accessioned	2022-03-23T15:34:33Z
dc.date.available	2022-03-23T15:34:33Z
dc.identifier	http://alhe.mora.edu.mx/index.php/ALHE/article/view/1180
dc.identifier	10.18232/20073496.1180
dc.identifier.uri	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/111988
dc.description	The main objective of this work was to present Perdigão, S.A., as a model of a business group consolidated in Brazil between 1934-2009. Submerged in a scenario full of instabilities and uncertainties that usually characterize peripheral economies, Perdigão promoted strategies that allowed it to differentiate it from most large companies consolidated in mature economies. Therefore, we conclude that throughout its 75 years of history, Perdigão has been characterized as a business group organizational model capable of adopting strategies that allowed it to exploit the synergies created by the complementary activities between the meat and meat products sectors and consolidate itself among the largest of the food industry in Brazil.	en-US
dc.description	O principal objetivo deste trabalho foi apresentar a Perdigão, S. A., como um modelo de business group consolidado no Brasil entre 1934-2009. Submersa em um cenário repleto de instabilidades e incertezas que costumam caracterizar as economias periféricas, a Perdigão promoveu estratégias que permitiram diferenciá-la da maioria das grandes empresas consolidadas em economias maduras. Portanto, concluímos que ao longo de seus 75 anos de história, a Perdigão caracterizou-se como um modelo organizacional business group capaz de adotar estratégias que permitiram explorar as sinergias criadas pelas atividades complementares entre os setores de carnes e derivados e se consolidar entre as maiores da indústria de alimentos no Brasil.	pt-BR
dc.format	application/pdf
dc.format	text/xml
dc.language	por
dc.publisher	Instituto de Investigaciones Dr. José María Luis Mora	es-ES
dc.relation	http://alhe.mora.edu.mx/index.php/ALHE/article/view/1180/1846
dc.relation	http://alhe.mora.edu.mx/index.php/ALHE/article/view/1180/1847
dc.rights	Derechos de autor 2021 Angelo Brião Zanela Zanela, Armando João Dalla Costa Dalla Costa	es-ES
dc.rights	http://creativecommons.org/licenses/by-nc/4.0	es-ES
dc.source	América Latina en la Historia Económica; Vol. 29 Núm. 1 (2022): enero-abril; 1-28	es-ES
dc.source	América Latina en la Historia Económica; Vol 29 No 1 (2022): January-Apr; 1-28	en-US
dc.source	América Latina en la Historia Económica; v. 29 n. 1 (2022): Janeiro-abril; 1-28	pt-BR
dc.source	2007-3496
dc.source	1405-2253
dc.title	Perdigão and the formation of a business group in Brazil: characteristics and strategies (1934-2009)	en-US
dc.title	A Perdigão e a formação de um business group no Brasil: características e estratégias (1934-2009)	pt-BR
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Artículo revisado por pares	es-ES