1. Repositorio institucional de CLACSO
2. Colección de los Centros Asociados
3. México
4. Centro Universitario de Ciencias Sociales y Humanidades - CUCSH/UDG - Cosecha

Título :	Competencia Electoral en México. La configuración de un sistema de partidos competitivo
Palabras clave :	Sociología;Elecciones;partidos;competitividad;electores;mercadotecnia
Editorial :	Universidad de Guadalajara
Descripción :	This article acknowledges the importance of electoral marketing for the success of political campaigns, as well as the ways in which marketing infl uences electoral behavior. However, the article questions whether marketing is the sole and determining factor, and it examines how two other factors play out within election returns: the political position that voters express through their votes; and the electoral strength of the competing parties, as shown in their capacity to attract votes, to hold onto elective posts in congress and other representative bodies, and to compete at the levels that brought them victory in previous elections.
URI :	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/89449
Otros identificadores :	http://www.redalyc.org/articulo.oa?id=13802803
Aparece en las colecciones:	Centro Universitario de Ciencias Sociales y Humanidades - CUCSH/UDG - Cosecha

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