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Por favor, use este identificador para citar o enlazar este ítem: https://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/86795
Título : Chileans, climate change and the natural environment: An audience segmentation study
Palabras clave : Sociología;Audience segmentation;climate change communication;Chile;climate change beliefs;environmental worldviews
Editorial : Universidad Autónoma del Estado de México
Descripción : Not much research has been carried out in Latin America on the human dimensions of climate change. An audience segmentation study was conducted in Chile to explore different perspectives about this issue, using data from a national survey (n=2170). Results showed most Chileans express high levels of concern and agree climate change is happening and caused mainly by human actions. On the contrary, differences were found on worldviews, behaviors, perceptions of control among other factors, allowing the identification of three groups: Pragmatics, Neoliberals and Environmentalists. These results can contribute to the design of more effective communication strategies to increase awareness and climate action.
URI : http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/86795
Otros identificadores : http://www.redalyc.org/articulo.oa?id=10565827007
Aparece en las colecciones: Centro de Investigación y Estudios Avanzados en Ciencias Políticas y Administración Pública - CIPAP/UAEM - Cosecha

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