1. Repositorio institucional de CLACSO
2. Colección de los Centros Asociados
3. Puerto Rico
4. Facultad de Administración de Empresas (AACSB Accredited) - EGAE - Cosecha

Título :	Ropajes -Sewing & Fashion Design Courses
Palabras clave :	Administración y Contabilidad;Entrepreneurship;business management;strategic management;marketing;industry analysis;family business
Editorial :	Centro de Investigaciones Comerciales e Iniciativas Académicas
Descripción :	Vilma Martínez is an entrepreneur from Puerto Rico that started a sewing school that kept growing and expanding into related courses and businesses. Those businesses reach several industries such as education, fashion, and entertainment.Besideshaving to deal with the management of the marketing, operations, human resources, and other functions, she also had to faceproblems that are particular to family businesses andto new businesses.Even though the economic environment in PR and the industry environmentwere very difficult, there were also social and demographic factors that helped her sewing school segment toexperience significant growth. The growth of the sewing schoolwas also due tothe advertising, pricing, and other marketing activities implemented and that kept evolving over time from constant experimentation. Many strategic issues are presented, including relocation, larger facilities, accreditation, and the hiring of non-family employees.
URI :	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50554
Otros identificadores :	http://www.redalyc.org/articulo.oa?id=63160182003
Aparece en las colecciones:	Facultad de Administración de Empresas (AACSB Accredited) - EGAE - Cosecha

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