1. Repositorio institucional de CLACSO
2. Colección de los Centros Asociados
3. México
4. Instituto de Ciencias Sociales y Administración - ICSA/UACJ - Cosecha

Título :	The tourism image of Estonia in Spain: a formulative approach
Palabras clave :	Multidisciplinarias (Ciencias Sociales);Tourism Image;Estonia;Quantitative Method
Editorial :	Universidad Autónoma de Ciudad Juárez
Descripción :	We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclu-sions based on the perceived image. Therefore, the role of perception and image is becoming more important for different countries to attract visitors and in-vestors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.
URI :	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/114630
Otros identificadores :	http://www.redalyc.org/articulo.oa?id=85939868001
Aparece en las colecciones:	Instituto de Ciencias Sociales y Administración - ICSA/UACJ - Cosecha

Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.