1. Repositorio institucional de CLACSO
2. Colección de los Centros Asociados
3. Colombia
4. Escuela de Planeación Urbano-Regional - EPUR/UNAL - Cosecha

Título :	City branding and the theory of social representation
Palabras clave :	Estudios Territoriales;City branding;citys image;theory of social representation;urban landscape;local identity
Editorial :	Universidad Nacional de Colombia
Descripción :	City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the citys image. However, the citys image is a complex and multifaceted phenomenon that needs to be conceptualized for its proper management. The objective of this paper is to develop a theoretical analysis to understand the process of construction and communication of the citys image. Previous research has shown that individuals form their own images of the city, but at the same time share a public image of it. On the other hand, the urban landscape design has proved to be one of the most effective tools to design and communicate the citys image. Here, both elements are linked through the theory of the social representation that enables to conceptualize the citys image as a social construct. This different perspective of the citys image positions local residents as the most important target audience of city branding and the urban landscape as a key element to contextualize and strengthen local identity.
URI :	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/105987
Otros identificadores :	http://www.redalyc.org/articulo.oa?id=74810404
Aparece en las colecciones:	Escuela de Planeación Urbano-Regional - EPUR/UNAL - Cosecha

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