Misleading advertising: a study of radio spots in Spain

dc.creator	Clara Muela-Molina
dc.creator	Salvador Perelló-Oliver
dc.date	2013
dc.date.accessioned	2022-03-22T17:34:01Z
dc.date.available	2022-03-22T17:34:01Z
dc.identifier	http://www.redalyc.org/articulo.oa?id=10525851009
dc.identifier.uri	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/86581
dc.description	In order to identify the different types of misleading advertising, this study is based on the existing legal framework in Spain. A total of 430 radio spots or 1,664 when broadcast frequency is considered were coded according to radio station type, time slot and product category. The findings of content analysis reveal that 33% of radio spots in 2009 included misleading content, predominantly in terms of product characteristics and those within the health category. The study suggests that a new approach should be taken by the organisations that control, monitor and follow-up on advertising.
dc.format	application/pdf
dc.language	es
dc.publisher	Universidad Autónoma del Estado de México
dc.relation	http://www.redalyc.org/revista.oa?id=105
dc.rights	Convergencia. Revista de Ciencias Sociales
dc.source	Convergencia. Revista de Ciencias Sociales (México) Num.62 Vol.20
dc.subject	Sociología
dc.subject	misleading advertising
dc.subject	deceptive advertisements
dc.subject	radio spots
dc.subject	unlawful advertising
dc.subject	content analysis
dc.title	Misleading advertising: a study of radio spots in Spain
dc.type	artículo científico