Competencia Electoral en México. La configuración de un sistema de partidos competitivo

dc.creator	Luz Lomelí Meillon
dc.date	2003
dc.date.accessioned	2022-03-22T18:19:38Z
dc.date.available	2022-03-22T18:19:38Z
dc.identifier	http://www.redalyc.org/articulo.oa?id=13802803
dc.identifier.uri	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/89449
dc.description	This article acknowledges the importance of electoral marketing for the success of political campaigns, as well as the ways in which marketing infl uences electoral behavior. However, the article questions whether marketing is the sole and determining factor, and it examines how two other factors play out within election returns: the political position that voters express through their votes; and the electoral strength of the competing parties, as shown in their capacity to attract votes, to hold onto elective posts in congress and other representative bodies, and to compete at the levels that brought them victory in previous elections.
dc.format	application/pdf
dc.language	en
dc.publisher	Universidad de Guadalajara
dc.relation	http://www.redalyc.org/revista.oa?id=138
dc.rights	Espiral
dc.source	Espiral (México) Num.28 Vol.X
dc.subject	Sociología
dc.subject	Elecciones
dc.subject	partidos
dc.subject	competitividad
dc.subject	electores
dc.subject	mercadotecnia
dc.title	Competencia Electoral en México. La configuración de un sistema de partidos competitivo
dc.type	artículo científico