Chileans, climate change and the natural environment: An audience segmentation study

Rodolfo Jorge Patricio Sapiains-Arrué; Gabriela Alejandra Azócar de la Cruz; Ana María Ugarte-Caviedes; Javier Alberto Romero-Hernández

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dc.creator	Rodolfo Jorge Patricio Sapiains-Arrué
dc.creator	Gabriela Alejandra Azócar de la Cruz
dc.creator	Ana María Ugarte-Caviedes
dc.creator	Javier Alberto Romero-Hernández
dc.date	2021
dc.date.accessioned	2022-03-22T17:35:03Z
dc.date.available	2022-03-22T17:35:03Z
dc.identifier	http://www.redalyc.org/articulo.oa?id=10565827007
dc.identifier.uri	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/86795
dc.description	Not much research has been carried out in Latin America on the human dimensions of climate change. An audience segmentation study was conducted in Chile to explore different perspectives about this issue, using data from a national survey (n=2170). Results showed most Chileans express high levels of concern and agree climate change is happening and caused mainly by human actions. On the contrary, differences were found on worldviews, behaviors, perceptions of control among other factors, allowing the identification of three groups: Pragmatics, Neoliberals and Environmentalists. These results can contribute to the design of more effective communication strategies to increase awareness and climate action.
dc.format	application/pdf
dc.language	en
dc.publisher	Universidad Autónoma del Estado de México
dc.relation	http://www.redalyc.org/revista.oa?id=105
dc.rights	Convergencia. Revista de Ciencias Sociales
dc.source	Convergencia. Revista de Ciencias Sociales (México) Vol.28
dc.subject	Sociología
dc.subject	Audience segmentation
dc.subject	climate change communication
dc.subject	Chile
dc.subject	climate change beliefs
dc.subject	environmental worldviews
dc.title	Chileans, climate change and the natural environment: An audience segmentation study
dc.type	artículo científico