This paper investigates the existence of long memory in the volatility of the Mexican stock market. We use a stochastic volatility (SV) model to derive statistical test for changes in volatility. In this case, estimation is carried out through the Kalman filter (KF) and the improved quasi-maximum likelihood (IQML). We also test for both persistence and long memory by using a long-memory stochastic volatility (LMSV) model, constructed by including an autoregressive fractionally integrated moving average (ARFIMA) process in a stochastic volatility scheme. Under this framework, we work up maximum likelihood spectral estimators and bootstraped confidence intervals. In the light of the empirical findings, we develop a Bayesian model for pricing derivative securities with prior information on long-memory volatility.