Ropajes -Sewing & Fashion Design Courses

Carlos J. Lebrón Cajigas

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dc.creator	Carlos J. Lebrón Cajigas
dc.date	2014
dc.date.accessioned	2022-03-17T18:05:18Z
dc.date.available	2022-03-17T18:05:18Z
dc.identifier	http://www.redalyc.org/articulo.oa?id=63160182003
dc.identifier.uri	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50554
dc.description	Vilma Martínez is an entrepreneur from Puerto Rico that started a sewing school that kept growing and expanding into related courses and businesses. Those businesses reach several industries such as education, fashion, and entertainment.Besideshaving to deal with the management of the marketing, operations, human resources, and other functions, she also had to faceproblems that are particular to family businesses andto new businesses.Even though the economic environment in PR and the industry environmentwere very difficult, there were also social and demographic factors that helped her sewing school segment toexperience significant growth. The growth of the sewing schoolwas also due tothe advertising, pricing, and other marketing activities implemented and that kept evolving over time from constant experimentation. Many strategic issues are presented, including relocation, larger facilities, accreditation, and the hiring of non-family employees.
dc.format	application/pdf
dc.language	en
dc.publisher	Centro de Investigaciones Comerciales e Iniciativas Académicas
dc.relation	http://www.redalyc.org/revista.oa?id=631
dc.rights	Forum Empresarial
dc.source	Forum Empresarial (Puerto Rico) Num.1.1 Vol.2
dc.subject	Administración y Contabilidad
dc.subject	Entrepreneurship
dc.subject	business management
dc.subject	strategic management
dc.subject	marketing
dc.subject	industry analysis
dc.subject	family business
dc.title	Ropajes -Sewing & Fashion Design Courses
dc.type	artículo científico