Managing the servicescape for the Funeral Home Industry

dc.creator	Roscoe Hightower
dc.creator	Richard Brand
dc.creator	Brian Bourdeau
dc.date	2006
dc.date.accessioned	2022-03-17T18:04:42Z
dc.date.available	2022-03-17T18:04:42Z
dc.identifier	http://www.redalyc.org/articulo.oa?id=63111103
dc.identifier.uri	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50243
dc.description	This paper examines the complex issue of how small traditionally family owned businesses compete with larger, more sophisticated and better financed corporate run competitors. To this end we use as a case study a small service firm from the funeral industry. We explore managerial dilemmas related to making both tactical and strategic decisions about administering the physical environment in order to develop and expand a competitive advantage in an increasingly multifaceted and growing industry. Furthermore, we propose a servicescape framework for managers across the funeral service industry to consider before investing limited business resources.
dc.format	application/pdf
dc.language	en
dc.publisher	Centro de Investigaciones Comerciales e Iniciativas Académicas
dc.relation	http://www.redalyc.org/revista.oa?id=631
dc.rights	Forum Empresarial
dc.source	Forum Empresarial (Puerto Rico) Num.1 Vol.11
dc.subject	Administración y Contabilidad
dc.subject	Servicescape
dc.subject	Physical Environment
dc.subject	Funeral Home
dc.title	Managing the servicescape for the Funeral Home Industry
dc.type	artículo científico