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| dc.creator | Alcaraz Martínez, Rubén | |
| dc.date | 2022-09-20 | |
| dc.date.accessioned | 2023-03-16T15:16:25Z | |
| dc.date.available | 2023-03-16T15:16:25Z | |
| dc.identifier | https://revistas.ucm.es/index.php/CDMU/article/view/81156 | |
| dc.identifier | 10.5209/cdmu.81156 | |
| dc.identifier.uri | https://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/187807 | |
| dc.description | Search engines are the main point of access to the contents of websites. SEO is the practice aimed at increasing the quantity and quality of traffic to a website through organic search results from search engines. The SEO work seeks to satisfy certain ranking factors that are considered by search engine algorithms in ordering search results. In recent years, we have seen how these algorithms have been turning towards factors and signals aimed at prioritizing those results that best satisfy the search intent behind the keyword used, also offering the best possible user experience on the landing page. After a bibliographical analysis of the factors related to the analysis of the search intent and the factors related to the improvement of the user experience from an SEO point of view in the Google search engine, we identify a set of actions and strategies that can be implemented with the aim of improving the positioning of the pages of a website. | en-US |
| dc.description | Los buscadores son el principal punto de acceso a los contenidos de los sitios web. El SEO es la práctica encaminada al aumento de la cantidad y calidad de tráfico hacia un sitio web a través de los resultados de búsqueda orgánicos procedentes de los buscadores. El trabajo SEO busca satisfacer ciertos factores de posicionamiento que tienen en cuenta los algoritmos de los buscadores en la ordenación de los resultados de búsqueda. En los últimos años hemos visto como estos algoritmos han ido virando hacia factores y señales orientados a priorizar aquellos resultados que mejor satisfacen la intención de búsqueda que se esconde tras la palabra clave utilizada, ofreciendo también la mejor experiencia de usuario posible en la página de destino. Tras un análisis bibliográfico de los factores relacionados con el análisis de la intención de búsqueda y los factores relacionados con la mejora de la experiencia de usuario desde un punto de vista SEO en el buscador de Google, se recogen un conjunto de acciones y estrategias que pueden implementarse con el objetivo de mejorar el posicionamiento de las páginas de un sitio web. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Sección Departamental de Biblioteconomía y Documentación | es-ES |
| dc.relation | https://revistas.ucm.es/index.php/CDMU/article/view/81156/4564456561314 | |
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| dc.rights | Derechos de autor 2022 Cuadernos de Documentación Multimedia | es-ES |
| dc.source | Cuadernos de Documentación Multimedia; Vol. 32 (2021); e81156 | en-US |
| dc.source | Cuadernos de Documentación Multimedia; Vol. 32 (2021); e81156 | es-ES |
| dc.source | Cuadernos de Documentación Multimedia; Vol. 32 (2021); e81156 | pt-PT |
| dc.source | 1575-9733 | |
| dc.subject | SEO | en-US |
| dc.subject | Search Engine Optimization | en-US |
| dc.subject | Search engines | en-US |
| dc.subject | Keyword research | en-US |
| dc.subject | Search intent | en-US |
| dc.subject | User experience | en-US |
| dc.subject | SEO | es-ES |
| dc.subject | Posicionamiento web | es-ES |
| dc.subject | Buscadores | es-ES |
| dc.subject | Análisis de palabras clave | es-ES |
| dc.subject | Intención de búsqueda | es-ES |
| dc.subject | Experiencia de usuario | es-ES |
| dc.title | SEO centrado en el usuario: un cambio de paradigma orientado a satisfacer mejor las necesidades de las personas en el buscador de Google | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artículo revisado por pares | es-ES |
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