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Contribution of virtual communities to knowledge management in the financial sector

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dc.creator Planuch Prats, Carles
dc.creator Salvador Vallès, Ramón
dc.date 2022-07-07
dc.date.accessioned 2023-03-16T15:12:09Z
dc.date.available 2023-03-16T15:12:09Z
dc.identifier https://revistas.ucm.es/index.php/RGID/article/view/82950
dc.identifier 10.5209/rgid.82950
dc.identifier.uri https://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/186783
dc.description In today's digital transformation context, organizations consider knowledge sharing and learning processes increasingly crucial to their success. In this context, information and communication technologies play an important role. In this article the capabilities of virtual communities are analysed in order to be considered a useful tool in knowledge sharing, for innovation, and for the company growth; and we give a range of such examples in the finance sector where information technologies have been used to aide these, with varying degrees of success. This has proven that virtual communities have contributed to the development of numerous products and services according to the needs of customers and to improve good practices in the organization, as well as the training of employees. Creating a favourable context for both clients and employees to participate in the communities by sharing experiences or needs is undoubtedly paramount. And from a technological point of view it seems that Web 2.0 tools are a useful tool to implement these communities in order to improve knowledge management, innovation and results in financial services. This article proposes a conceptual scheme based on the relationship of three research areas, ICT, with special emphasis on Web 2.0 tools, the creation and exchange of knowledge and virtual communities. Data are provided for the three main Spanish financial institutions, that is, Banco Santander, BBVA and CaixaBank. The results obtained show how knowledge is created and shared, based on virtual communities and later adopted in said entities; and that the process of creating and sharing knowledge positively influences entities since: it accelerates the development and implementation of new financial products and services, intensifies the entity's innovation and improves relationships with clients. en-US
dc.description En el contexto de transformación digital actual, las organizaciones consideran los procesos de intercambio de conocimiento y de aprendizaje cada vez más cruciales para su éxito. En este contexto las tecnologías de la información y la comunicación juegan un papel importante. En este artículo, se ha hallado que las comunidades virtuales constituyen una herramienta útil para compartir conocimiento, para la innovación y se analizan diversos casos en el sector financiero español, donde se han utilizado las tecnologías de la información para apoyarlas, con diversos grados de éxito. Así se ha comprobado que las comunidades virtuales han contribuido al desarrollo de numerosos productos y servicios según las necesidades de los clientes y a mejorar las buenas prácticas en la organización, así como la formación de los empleados. Crear un entorno propicio para que tanto clientes como empleados participen en las comunidades compartiendo experiencias o necesidades es sin duda primordial. Y desde el punto de vista tecnológico las herramientas Web 2.0 constituyen un instrumento primordial para implementar dichas comunidades con el fin de mejorar la gestión del conocimiento, la innovación y los resultados en los servicios financieros. En el presente articulo se propone un esquema conceptual basado en la relación de tres ámbitos de investigación, las tecnologías de la información y la comunicación, haciendo un énfasis especial sobre las herramientas Web 2.0, la creación y el intercambio de conocimiento y las comunidades virtuales. Se aportan datos de las tres principales entidades financieras españolas, es decir, Banco Santander, BBVA y CaixaBank. Los resultados obtenidos muestran cómo se crea y comparte conocimiento, a partir de las comunidades virtuales y que posteriormente se adopta en dichas entidades; y que el proceso de creación y compartición de conocimiento influye positivamente en las entidades dado que: acelera el desarrolla e implantación de nuevos productos y servicios financieros, intensifica la innovación de la entidad y mejora las relaciones con los clientes. es-ES
dc.format application/pdf
dc.language spa
dc.publisher Ediciones Complutense es-ES
dc.relation https://revistas.ucm.es/index.php/RGID/article/view/82950/4564456561002
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dc.rights Derechos de autor 2022 Revista General de Información y Documentación es-ES
dc.source Revista General de Información y Documentación; Vol. 32 No. 1 (2022); 137-161 en-US
dc.source Revista General de Información y Documentación; Vol. 32 Núm. 1 (2022); 137-161 es-ES
dc.source 1988-2858
dc.source 1132-1873
dc.subject Knowledge management en-US
dc.subject Information and communication technologies en-US
dc.subject financial services en-US
dc.subject virtual communities en-US
dc.subject Gestión del conocimiento es-ES
dc.subject Tecnologías de la información y la comunicación es-ES
dc.subject Comunidades virtuales es-ES
dc.subject Servicios financieros es-ES
dc.title Contribution of virtual communities to knowledge management in the financial sector en-US
dc.title Aportación de las comunidades virtuales a la gestión del conocimiento en el sector financiero es-ES
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/publishedVersion
dc.type Artículo revisado por pares es-ES


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