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| dc.creator | Sastre Domínguez, Paz | |
| dc.date | 2016-04-15 | |
| dc.date.accessioned | 2023-03-15T20:34:02Z | |
| dc.date.available | 2023-03-15T20:34:02Z | |
| dc.identifier | https://revistas.ucm.es/index.php/TEKN/article/view/51782 | |
| dc.identifier | 10.5209/rev_TK.2016.v13.n1.51782 | |
| dc.identifier.uri | https://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/180975 | |
| dc.description | The paper analyzes the figure of the prosumer from a visual studies perspective, combining speech act theory and new media theory. The aim is to assess whether the distinctions between producers and consumers and strategies and tactics of Michel de Certeau is still useful for the global information culture of the 21st century’s graphic interfaces of Scott Lash. For this purpose it distinguishes between two types of speech acts: software top-down performativity and bottom-up performativity of language games and forms of life. These typologies are applied to a discourse analysis of slogans taken from “open” and collaborative economy websites. The former are engaged in the production of intangible goods and the second in the production of tangible goods. The analysis show how the two types of performativity transform textual analysis of literary and film studies into a methodology capable of investigating material actions, human and not human. The conclusion describes the emergence of new conventions for non-fiction narratives of power and control pointing to a “DIY society.” | en-US |
| dc.description | El artículo analiza la figura del prosumidor desde los estudios visuales a partir de la combinación de la teoría de los actos de habla y los nuevos medios. El objetivo es evaluar si la distinción entre productores y consumidores, estrategias y tácticas de Michel de Certeau continúa siendo operativa en las interfaces gráficas de la cultura global de la información de Scott Lash. Para ello distingue dos tipos de performatividad de los actos de habla: la performatividad top-down del software, y la bottom-up de los juegos del lenguaje y las formas de vida. Estos tipos se aplican al análisis del discurso de los eslóganes que aparecen en los sitios web de las iniciativas “open” y de economía colaborativa, ya que las primeras están dedicadas a la producción de bienes inmateriales y las segundas a la producción de bienes materiales. El desarrollo muestra cómo los dos tipos de performatividad transforman el análisis textual de los estudios literarios y cinematográficos en una metodología capaz de investigar acciones materiales, humanas y no humanas. Las conclusiones describen el surgimiento de nuevas convenciones narrativas de poder y control ajenas a la ficción que apuntan a una “DIY society”. | es-ES |
| dc.description | O artigo analisa a figura do “prossumidor” [produtor+consumidor] a partir dos estudos visuais feitos sobre a combinação da teoria dos atos de fala com os novos meios. O objetivo é avaliar se a distinção entre produtores e consumidores, estratégias e táticas (de Michel de Certeau) continua sendo válida para as interfaces gráficas da cultura global da informação (de Scott Lash). Para isso, distingue os tipos de performatividade dos atos de fala: performatividade “top-down”, do software, e “bottom-up”, dos jogos de linguagem e formas de vida. Estes tipos se aplicam à análise do discurso dos slogans que aparecem nos sites de iniciativa “open” e de economía colaborativa. O primeiro se dedica à produção de bens imateriais; enquanto o segundo, à de materiais. O desenvolvimento mostra como os dois tipos de performatividade transformam a análise textual dos estudos literários e cinematográficos em uma metodologia capaz de investigar ações materiais – humanas ou não-humanas. As conclusões descrevem o surgimento de novas convenções narrativas de poder e controle que, sendo não-ficcionais, apontam para uma “DIY society”. | pt-BR |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas | es-ES |
| dc.relation | https://revistas.ucm.es/index.php/TEKN/article/view/51782/48784 | |
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| dc.source | Teknokultura. Journal of Digital Culture and Social Movements; Vol. 13 No. 1 (2016): Ibero-American technological visions; 193-215 | en-US |
| dc.source | Teknokultura. Revista de Cultura Digital y Movimientos Sociales; Vol. 13 Núm. 1 (2016): Visiones tecnológicas iberoamericanas; 193-215 | es-ES |
| dc.source | Teknokultura. Revista de Cultura Digital e Movimentos Sociais; v. 13 n. 1 (2016): Visões Tecnológicas Ibero-americanas; 193-215 | pt-BR |
| dc.source | 1549-2230 | |
| dc.subject | performatividad | es-ES |
| dc.subject | prosumidor | es-ES |
| dc.subject | DIY | es-ES |
| dc.subject | formas de vida | es-ES |
| dc.subject | redes organizadas | es-ES |
| dc.subject | Comunicación audiovisual | es-ES |
| dc.subject | performativity | en-US |
| dc.subject | prosumer | en-US |
| dc.subject | DIY | en-US |
| dc.subject | forms of life | en-US |
| dc.subject | organised networks | en-US |
| dc.subject | performatividade | pt-BR |
| dc.subject | “prossumidor” | pt-BR |
| dc.subject | DIY | pt-BR |
| dc.subject | formas de vida | pt-BR |
| dc.subject | redes organizadas | pt-BR |
| dc.title | Performativity and computer art. Towards a “DIY society” | en-US |
| dc.title | Performatividad y arte computacional. Hacia una “DIY society” | es-ES |
| dc.title | Performatividade e arte computacional. Em direção a uma “DIY society” | pt-BR |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Karpeta | es-ES |
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