Esta investigación se llevó a cabo para conocer los criterios ambientales con que fueron iniciados los desarrollos inmobiliarios verticales en el municipio de Zapopan, Jalisco México, durante el periodo 2012-2015, en éste se buscó conocer si estos desarrollos fueron planeados tomando en cuenta el equilibrio con el medio ambiente, así como su posible impacto en el medio ambiente o no se contemplaron estos aspectos,  para lo cual se llevó a cabo una investigación cualitativa de corte descriptiva, encontrándose que en la mayoría de estos desarrollos no fueron tomados en cuenta estos criterios, ni se contempló la infraestructura con  respecto a los servicios públicos con que se disponía. Abstract This investigation was carried out to know the environmental criteria with which vertical real estate developments were initiated in the municipality of Zapopan, Jalisco, Mexico, during the period 2012-2015, in which it was sought to know if these developments were planned taking into account the balance with the environment, as well as its possible impact on the environment or these aspects were not contemplated, for which a qualitative investigation was carried out of a descriptive cut, finding that in most of these developments they were not taken into account. Account these criteria, nor was the infrastructure contemplated with respect to the public services that were available.