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| dc.creator | Macias Quisaguano, Jefferson Eduardo | |
| dc.date | 2020-06-18 | |
| dc.date.accessioned | 2022-03-29T18:53:51Z | |
| dc.date.available | 2022-03-29T18:53:51Z | |
| dc.identifier | http://www.revistarfjpuce.edu.ec/index.php/rfj/article/view/240 | |
| dc.identifier | 10.26807/rfj.v7i7.240 | |
| dc.identifier.uri | http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/155360 | |
| dc.description | This article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the different criteria that have been found and choosing the most appropriate and practical ones to reinforce their use in Ecuador. KEYWORDS: Trademarks, non-traditional trademarks, graphic representation, functionality JEL CODE / CLASIFICACIÓN JEL: O34, L24 | en-US |
| dc.description | RESUMENEl artículo tiene como objetivo analizar el desarrollo y tratamiento de las marcas no tradicionales en distintos países empleando un método de estudio comparativo y una técnica documental. Logrando así identificar los motivos y dificultades comunes para su pleno uso como marca, con la finalidad de examinar los distintos criterios empleados y poder escoger los más adecuados y prácticos para reforzar su empleo en el Ecuador. ABSTRACTThis article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the different criteria that have been found and choosing the most appropriate and practical ones to reinforce their use in Ecuador. KEYWORDS: Trademarks, non-traditional trademarks, graphic representation, functionality JEL CODE / CLASIFICACIÓN JEL: O34, L24 | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Pontificia Universidad Católica del Ecuador - PUCE: Centro de Publicaciones y Dirección de Investigación | es-ES |
| dc.relation | http://www.revistarfjpuce.edu.ec/index.php/rfj/article/view/240/162 | |
| dc.rights | Derechos de autor 2020 Revista de la Facultad de Jurisprudencia RFJ | es-ES |
| dc.source | Revista Facultad de Jurisprudencia ´(Journal Faculty of Jurisprudence); No. 7: Journal of the Faculty of Jurisprudence; 336-364 | en-US |
| dc.source | Revista Facultad de Jurisprudencia ; Núm. 7: Revista Facultad de Jurisprudencia ; 336-364 | es-ES |
| dc.source | Revista Facultad de Jurisprudencia; N ° 7: Journal de la Faculté de Jurisprudence; 336-364 | fr-FR |
| dc.source | Revista Facultad de Jurisprudencia; N. 7: Giornale della Facoltà di Giurisprudenza; 336-364 | it-IT |
| dc.source | Revista Facultad de Jurisprudencia ; Nº 7: Jornal da Faculdade de Jurisprudência; 336-364 | pt-BR |
| dc.source | 2588-0837 | |
| dc.source | 10.26807/rfj.v7i7 | |
| dc.subject | Trademarks | en-US |
| dc.subject | non-traditional trademarks | en-US |
| dc.subject | graphic representation | en-US |
| dc.subject | functionality | en-US |
| dc.subject | Marcas | es-ES |
| dc.subject | marcas no tradicionales | es-ES |
| dc.subject | representación gráfica | es-ES |
| dc.subject | funcionalidad | es-ES |
| dc.title | Non-Traditional brands: New perspectives and old challenges | en-US |
| dc.title | Marcas no tradicionales: Nuevas perspectivas y viejos retos | es-ES |
| dc.title | Marques non traditionnelles: nouvelles perspectives et vieux défis | fr-FR |
| dc.title | Marchi non tradizionali: nuove prospettive e vecchie sfide | it-IT |
| dc.title | Marcas não tradicionais: novas perspectivas e velhos desafios | pt-BR |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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