ABSTRACT: The denominations of origin and geographical indications, as distinctive signs, occupy a prominent place as an element of the impulse to the economic development of a given territory, since through them the development and marketing of high-quality products and differentiation, which in turn, allows reaching significant levels of commercial and tourist positioning for the place or region of its origin, as well as the generation of new sources of direct and indirect employment, increasing foreign exchange income from exports, the increase of State tax collection, among other socio-economic benefits. Thus, designations of origin and geographical indications are considered elements of economic development within the productive policy of a State. Therefore, the purpose of this work is to analyze the denominations of origin and geographical indications as a specialized category within the field of Trademark Law and Intellectual Property Law. It is relevant for a better understanding of how these concepts developed in Ecuadorian legislation. While for determining the options presented by the local legal framework promoting its development and use. Moreover, as those elements that the State should consider for taking advantage to promote national growth. Then the exegetical-critical method has been used, through is introduced a doctrinal and normative approach. KEYWORDS: Designations of origin, geographical indications, intellectual property rights, trademarks.   JEL CODE: D23, O34  ABSTRACT: The denominations of origin and geographical indications, as distinctive signs, occupy a prominent place as an element of the impulse to the economic development of a given territory, since through them the development and marketing of high-quality products and differentiation, which in turn, allows reaching significant levels of commercial and tourist positioning for the place or region of its origin, as well as the generation of new sources of direct and indirect employment, increasing foreign exchange income from exports, the increase of State tax collection, among other socio-economic benefits. Thus, designations of origin and geographical indications are considered elements of economic development within the productive policy of a State. Therefore, the purpose of this work is to analyze the denominations of origin and geographical indications as a specialized category within the field of Trademark Law and Intellectual Property Law. It is relevant for a better understanding of how these concepts developed in Ecuadorian legislation. While for determining the options presented by the local legal framework promoting its development and use. Moreover, as those elements that the State should consider for taking advantage to promote national growth. Then the exegetical-critical method has been used, through is introduced a doctrinal and normative approach. KEYWORDS: Designations of origin, geographical indications, intellectual property rights, trademarks. RESUMEN: Las denominaciones de origen e indicaciones geográficas, en su calidad de signos distintivos, ocupan un lugar destacado como elemento de impulso al desarrollo económico de un territorio determinado, ya que por medio de los mismos se favorece la elaboración y comercialización de productos de alta calidad y diferenciación, lo que a su vez, permite alcanzar importantes niveles de posicionamiento comercial y turístico para el lugar o región de su procedencia, así como también la generación de nuevas fuentes de empleo directo e indirecto, crecientes ingresos por divisas por exportación, el incremento de la recaudación tributaria del Estado, entre otros beneficios socio-económicos. De esta forma, las denominaciones de origen y las indicaciones geográficas son consideradas elementos de desarrollo económico dentro de la política productiva de un Estado. En tal virtud, el propósito de este trabajo es analizar las denominaciones de origen e indicaciones geográficas como una categoría especializada dentro del campo del Derecho Marcario y del Derecho de la Propiedad Intelectual, con el objeto de comprender de qué manera se han desarrollado estos conceptos en la legislación ecuatoriana, a la vez de además determinar las opciones que presenta el marco jurídico vigente en el país para propiciar su desarrollo y utilización, así como también los elementos que el Estado deberá considerar para aprovechar de mejor manera estos elementos a favor del crecimiento nacional. Para hacerlo, se ha empleado el método exegético- crítico, a través del cual se realiza una aproximación doctrinaria y normativa del tema.   JEL CODE / CLASIFICACIÓN JEL: D23, O34