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Globalization, Publishing, and the Marketing of “Hispanic” Identities

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dc.creator Robbins, Jill
dc.date 2014-06-11
dc.date.accessioned 2022-03-29T18:01:53Z
dc.date.available 2022-03-29T18:01:53Z
dc.identifier http://journals.iai.spk-berlin.de/index.php/iberoamericana/article/view/589
dc.identifier 10.18441/ibam.3.2003.9.89-101
dc.identifier.uri http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/149564
dc.description My article explores the complex Spanish reaction to recent changes in the Spanish-language publishing business as indicative of an ambivalence toward Spain’s place in the new global order, particularly by liberal intellectuals who associate books and bookstores with resistance and solidarity. The purchase of important Spanish publishers by international media conglomerates also implies to some a loss of national identity and cultural values, at the same time as the internationalization of the publishing business represents Spain’s incorporation into the European community and the world economy. The European Union, however, and Spain in particular, have globalized and marketed Latin America through business ventures, NGOs and cooperative efforts linked both to the embassies and to the international corporations. The resulting contradictions –the resistance to and welcoming of globalization, the nostalgia for, economic colonization of and rejection of Latin America– affect what is currently published in Spain by Spanish and Latin American authors and how it is marketed. es-ES
dc.format application/pdf
dc.language eng
dc.publisher Ibero-Amerikanisches Institut Preußischer Kulturbesitz (Berlin) es-ES
dc.relation http://journals.iai.spk-berlin.de/index.php/iberoamericana/article/view/589/273
dc.source IBEROAMERICANA. América Latina - España - Portugal; Vol. 3 No. 9 (2003); 89-101 en-US
dc.source IBEROAMERICANA. América Latina - España - Portugal; Vol. 3 Núm. 9 (2003); 89-101 es-ES
dc.source 2255-520X
dc.source 1577-3388
dc.source 10.18441/ibam.3.2003.9
dc.subject Mundo Editorial es-ES
dc.subject Hispanismo es-ES
dc.subject Globalización es-ES
dc.subject Estudios Postcoloniales es-ES
dc.title Globalization, Publishing, and the Marketing of “Hispanic” Identities es-ES
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/publishedVersion


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