The challenge of implementing interactive content in digital terrestrial Ecuadorian television

Martinez Segovia, Mayra Alejandra; Lucano Alomoto, Washington Santiago; Pazmiño Tello, Álvaro Xavier

DSpace Principal
→
Colección de los Centros Asociados
→
España
→
Fundación iS+D para la Investigación Social Avanzada - Fundación iS+D - Cosecha
→
Ver ítem

dc.creator	Martinez Segovia, Mayra Alejandra
dc.creator	Lucano Alomoto, Washington Santiago
dc.creator	Pazmiño Tello, Álvaro Xavier
dc.date	2017-06-29
dc.date.accessioned	2022-03-25T19:05:43Z
dc.date.available	2022-03-25T19:05:43Z
dc.identifier	https://revistaprismasocial.es/article/view/1465
dc.identifier.uri	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/129293
dc.description	In 2013 Ecuador began a regular broadcast of digital terrestrial television (DTT) in the Japanese standard with Brazilian adaptation (ISDB-T). This implementation promotes the generation of content, increases the image and sound quality and fosters the creation of interactive applications.The key to leveraging the benefits of DTT would be to deliver content and offer services, which although may exist on other platforms, meet the needs of users (Fernandez, F. & Goldenberg, S. 2008).Content, digital and interactive now, start from the logic of hyperlinks, using audio, images and data, separate or together. This makes programming in the field of production more complex, but much more interesting and appealing to the audience (Said, E. Flores, M. 2009). In this sense, the present study focuses on investigating the contribution of DTT in terms of generation of interactive digital content, with reference to Ecuadorian channels such as: Ecuavisa, Teleamazonas, TC Television, Gama TV, Ecuador TV, among others, which are currently in regular test transmissions.	es-ES
dc.format	application/pdf
dc.language	eng
dc.publisher	Fundación iS+D para la Investigación Social Avanzada	es-ES
dc.relation	https://revistaprismasocial.es/article/view/1465/1677
dc.rights	Derechos de autor 2017 Revista Prisma Social	es-ES
dc.source	Revista Prisma Social; No. 18 (2017): Ciudadanía Digital y Open Data Access; 571-578	en-US
dc.source	Revista Prisma Social; Núm. 18 (2017): Ciudadanía Digital y Open Data Access; 571-578	es-ES
dc.source	1989-3469
dc.subject	Televisión Digital Terrestre	es-ES
dc.subject	TDT	es-ES
dc.subject	contenidos digitales	es-ES
dc.subject	medios digitales	es-ES
dc.subject	interactividad	es-ES
dc.subject	multimedia	es-ES
dc.title	The challenge of implementing interactive content in digital terrestrial Ecuadorian television	es-ES
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Notas de investigación	es-ES
dc.type	encuestas,investigación social, análisis cualitativo,análisis cuantitativo	es-ES