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| dc.creator | Rojas-Berrio, Sandra Patricia | |
| dc.creator | Rincón-Novoa, Jeisson Leonardo | |
| dc.creator | Montoya-Restrepo, Luz Alexandra | |
| dc.date | 2020-01-01 | |
| dc.date.accessioned | 2022-03-25T17:28:50Z | |
| dc.date.available | 2022-03-25T17:28:50Z | |
| dc.identifier | https://revistas.unal.edu.co/index.php/novum/article/view/84206 | |
| dc.identifier.uri | http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/124221 | |
| dc.description | Objective: This research article seeks to analyze how academic progress in the field of tourism values the need to adopt technological advances in the framework of development for a sustainable future, taking this into account, this research studied the discourse of the actors involved in the triple helix against the Smart tourism and its implementation in Colombia. Methodology: The methodological strategy contemplated a hermeneutical and inductive perspective, from the Fundamental Theory that interpreted the speeches of the University, the Company and the State against the phenomenon of interest, the information was codified in the Atlas.ti Software. Finding: As a result, gaps and key factors were obtained that allow, from the perspective of the groups addressed, the success of Smart tourism strategies. Conclusion: The technological appropriation of the Colombian tourism sector suggests a gap especially in the ability to generate an intelligent offer in relation to the experience perceived by the consumer. Likewise, the discourse states that, within the need for integration of the triple helix, building an intelligent service for the value proposition is one of the most important challenges for the sector and therefore a lag that must be intervened jointly. at the governmental, academic and business level. | en-US |
| dc.description | Objetivo: Con el presente artículo de investigación se busca analizar cómo el avance académico en el ámbito del turismo pone en valor la necesidad de adoptar avances tecnológicos en el marco del desarrollo para un futuro sostenible, teniendo ello en cuenta, esta investigación estudió el discurso de los actores que intervienen en la triple hélice frente al turismo inteligente y su implementación en Colombia. Metodología: La estrategia metodológica contempló una perspectiva hermenéutica e inductiva, desde la Teoría Fundamentada que interpretó los discursos de la Universidad, la Empresa y el Estado frente al fenómeno de interés, la información se codificó en el Software Atlas.ti. Hallazgo: Como resultado se obtuvieron brechas y factores clave que permitirían, desde la perspectiva de los grupos abordados, el éxito de estrategias de turismo inteligente. Conclusión: La apropiación tecnológica del sector turístico colombiano deja entrever una brecha especialmente en la capacidad de generar una oferta inteligente con relación a la experiencia percibida por el consumidor. Igualmente, el discurso manifiesta que, dentro de la necesidad de integración de la triple hélice, el construir un servicio inteligente para la propuesta de valor compone uno de los retos más importantes para el sector y por ende un rezago que de forma conjunta se debe intervenir a nivel gubernamental, académico y empresarial. | es-ES |
| dc.format | application/pdf | |
| dc.format | text/html | |
| dc.language | spa | |
| dc.publisher | Universidad Nacional de Colombia - Sede Manizales - Facultad de Administración | es-ES |
| dc.relation | https://revistas.unal.edu.co/index.php/novum/article/view/84206/73645 | |
| dc.relation | https://revistas.unal.edu.co/index.php/novum/article/view/84206/73647 | |
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| dc.rights | Derechos de autor 2020 Sandra Patricia Rojas-Berrio, Jeisson Leonardo Rincón-Novoa, Luz Alexandra Montoya-Restrepo | es-ES |
| dc.rights | https://creativecommons.org/licenses/by-nc-sa/4.0 | es-ES |
| dc.source | NOVUM; Vol. 1 No. 10 (2020): NOVUM, revista de Ciencias Sociales Aplicadas (enero - junio); 147-165 | en-US |
| dc.source | NOVUM; Vol. 1 Núm. 10 (2020): NOVUM, revista de Ciencias Sociales Aplicadas (enero - junio); 147-165 | es-ES |
| dc.source | 2357-4933 | |
| dc.source | 0121-5698 | |
| dc.subject | Tourism | en-US |
| dc.subject | Enterprises | en-US |
| dc.subject | Universities | en-US |
| dc.subject | Triple-helix. | en-US |
| dc.subject | Administration | en-US |
| dc.subject | Tourism management | en-US |
| dc.subject | Social investigation | en-US |
| dc.subject | Turismo | es-ES |
| dc.subject | Empresa | es-ES |
| dc.subject | Universidad | es-ES |
| dc.subject | Triple hélice | es-ES |
| dc.subject | Administración | es-ES |
| dc.subject | Gestión turística | es-ES |
| dc.subject | Investigación social | es-ES |
| dc.title | Visions of the triple helix actors for Smart tourism | en-US |
| dc.title | Visiones de los actores de la triple hélice para el turismo inteligente | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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