Encuestas y elecciones presidenciales de 2006: instrumento de investigación mercadotécnica y/o vaticinio electoral

dc.creator	Francisco de Jesús Aceves González
dc.date	2007
dc.date.accessioned	2022-03-23T19:02:40Z
dc.date.available	2022-03-23T19:02:40Z
dc.identifier	http://www.redalyc.org/articulo.oa?id=85903104
dc.identifier.uri	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/114419
dc.description	This work analyzes the paper of the electoral surveys in the recent presidential fight from a perspective that emphasizes its double dimension: like instruments of the political marketing research and electoral prognosis. In the first case, which interests is to identify the use of the same ones in the implementation of the communicational strategies of the majority candidates; and in the second, to evaluate its predictive value with respect to the results derived from the voting emitted in the electoral day.
dc.format	application/pdf
dc.language	en
dc.publisher	Universidad Autónoma de Ciudad Juárez
dc.relation	http://www.redalyc.org/revista.oa?id=859
dc.rights	NÓESIS. REVISTA DE CIENCIAS SOCIALES
dc.source	NÓESIS. REVISTA DE CIENCIAS SOCIALES (México) Num.31 Vol.16
dc.subject	Multidisciplinarias (Ciencias Sociales)
dc.subject	electoral surveys
dc.subject	political marketing
dc.subject	elections
dc.title	Encuestas y elecciones presidenciales de 2006: instrumento de investigación mercadotécnica y/o vaticinio electoral
dc.type	artículo científico