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América Latina y el Caribe
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https://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/87128
Título : | The Globalization Strategy of a Chinese Multinational: Huawei in Mexico |
Palabras clave : | Multidisciplinarias (Ciencias Sociales);Internationalization;telecommunications;customizations;Huawei;México |
Editorial : | El Colegio de la Frontera Norte, A.C. |
Descripción : | Huawei, a multinational company from c hina, represents a form of globalization that dif fers from classical internationalization patterns. i t began operations in m exico only 14 years after its founding in china; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observa - tions that took place during 2014, outlines a general description of Huawei's international - ization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation. |
URI : | http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/87128 |
Otros identificadores : | http://www.redalyc.org/articulo.oa?id=13646705002 |
Aparece en las colecciones: | Colegio de la Frontera Norte - COLEF - Cosecha |
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