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https://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/86581| Título : | Misleading advertising: a study of radio spots in Spain |
| Palabras clave : | Sociología;misleading advertising;deceptive advertisements;radio spots;unlawful advertising;content analysis |
| Editorial : | Universidad Autónoma del Estado de México |
| Descripción : | In order to identify the different types of misleading advertising, this study is based on the existing legal framework in Spain. A total of 430 radio spots or 1,664 when broadcast frequency is considered were coded according to radio station type, time slot and product category. The findings of content analysis reveal that 33% of radio spots in 2009 included misleading content, predominantly in terms of product characteristics and those within the health category. The study suggests that a new approach should be taken by the organisations that control, monitor and follow-up on advertising. |
| URI : | http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/86581 |
| Otros identificadores : | http://www.redalyc.org/articulo.oa?id=10525851009 |
| Aparece en las colecciones: | Centro de Investigación y Estudios Avanzados en Ciencias Políticas y Administración Pública - CIPAP/UAEM - Cosecha |
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