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dc.creatorChicarino, Tathiana Senne-
dc.creatorPenteado, Claudio-
dc.creatorBachini, Natasha-
dc.creatorMalina, Pedro-
dc.creatorLobo, Denis Carneiro-
dc.date2018-02-22-
dc.date.accessioned2022-03-17T19:07:39Z-
dc.date.available2022-03-17T19:07:39Z-
dc.identifierhttps://revistas.pucsp.br/index.php/aurora/article/view/36195-
dc.identifier.urihttp://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54019-
dc.descriptionIn order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy (PMDB); Major Olímpio (SD) and Ricardo Young (REDE). Researchers from  NEAMP (PUC/SP - Brazil) and DMRC (QUT - Australia) combined Big Data analysis techniques to verify the continuities and innovations in two main variables: (1) the current digital campaign strategies compared to previous ones and (2) the candidates/followers interactions. The results pointed to a correlation between the broadening of political issue debate on social media and the increase of personalistic contents along with the reduction of the candidate/follower interactive dialogues.pt-BR
dc.formatapplication/pdf-
dc.languageeng-
dc.publisherPontifícia Universidade Católica de São Paulopt-BR
dc.relationhttps://revistas.pucsp.br/index.php/aurora/article/view/36195/24865-
dc.rightsCopyright (c) 2018 Aurora. Revista de Arte, Mídia e Políticapt-BR
dc.sourceAurora. ; v. 10 n. 30 (2018): Dossiê Centenário da Revolução Russa; 180-199pt-BR
dc.source1982-6672-
dc.subjectTwitterpt-BR
dc.subjectBig datapt-BR
dc.subject2016 São Paulo Mayoral Electionpt-BR
dc.subjectDigital Campaignspt-BR
dc.subjectSocial Media Political Campaigns.pt-BR
dc.titleAn Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Electionpt-BR
dc.typeinfo:eu-repo/semantics/article-
dc.typeinfo:eu-repo/semantics/publishedVersion-
dc.typeAvaliação pelos parespt-BR
Aparece en las colecciones: Programa de Estudos Pós-graduados em Ciências Sociais - PEPG/CSO/PUCSP - Cosecha

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