An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election

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Título :	An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election
Palabras clave :	Twitter;Big data;2016 São Paulo Mayoral Election;Digital Campaigns;Social Media Political Campaigns.
Editorial :	Pontifícia Universidade Católica de São Paulo
Descripción :	In order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy (PMDB); Major Olímpio (SD) and Ricardo Young (REDE). Researchers from NEAMP (PUC/SP - Brazil) and DMRC (QUT - Australia) combined Big Data analysis techniques to verify the continuities and innovations in two main variables: (1) the current digital campaign strategies compared to previous ones and (2) the candidates/followers interactions. The results pointed to a correlation between the broadening of political issue debate on social media and the increase of personalistic contents along with the reduction of the candidate/follower interactive dialogues.
URI :	http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54019
Otros identificadores :	https://revistas.pucsp.br/index.php/aurora/article/view/36195
Aparece en las colecciones:	Programa de Estudos Pós-graduados em Ciências Sociais - PEPG/CSO/PUCSP - Cosecha

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