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| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.creator | Cárdenas, Juan David | - |
| dc.date | 2021-10-05 | - |
| dc.date.accessioned | 2022-03-22T20:01:27Z | - |
| dc.date.available | 2022-03-22T20:01:27Z | - |
| dc.identifier | https://revistas.unal.edu.co/index.php/cienciapol/article/view/88278 | - |
| dc.identifier | 10.15446/cp.v16n31.88278 | - |
| dc.identifier.uri | http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/102892 | - |
| dc.description | Social networks played a fundamental role in the development of the public debate in the electoral process of the 2016 plebiscite in Colombia. The dissemination of content of different nature, through videos on the social network Facebook, sought to persuade audiences regarding their intention to vote, the legitimacy of the process and the values at stake. This article shows the results of a quantitative analysis, and a qualitative content analysis, within that universe of 20 political leaders of the Si and No political alliances during the campaign to endorse or deny the peace agreements in Colombia in 2016. The results demonstrate strategies of persuasion based on the use of culturally resonant values, the weight of the prestige and legitimacy of the issuers and the relevance of the use of emotions for the electoral political mobilization. | en-US |
| dc.description | Las redes sociales tuvieron un papel fundamental en el desarrollo del debate público de las posiciones enfrentadas en el proceso electoral del plebiscito del 2016 en Colombia. La difusión de contenido de distinta naturaleza, a través de videos en la red social Facebook, buscaba persuadir a las audiencias con relación a su intención de voto, la legitimidad del proceso y los valores en juego. Este artículo muestra los resultados de un análisis cuantitativo y cualitativo con mayor influencia dentro de dicho universo de veinte líderes políticos de los bloques del Sí y el No durante la campaña de refrendación de los Acuerdos de Paz en Colombia en 2016. Los resultados evidencian las estrategias de persuasión basadas en el uso de valores culturalmente resonantes, el peso que tiene el prestigio y la legitimidad de los emisores, y la relevancia del uso de emociones en el marco de la movilización político electoral. | es-ES |
| dc.format | application/pdf | - |
| dc.language | spa | - |
| dc.publisher | Universidad Nacional de Colombia - Sede Bogotá - Facultad de Derecho y Ciencias Políticas y Sociales - Departamento de Ciencias Políticas | es-ES |
| dc.relation | https://revistas.unal.edu.co/index.php/cienciapol/article/view/88278/81358 | - |
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| dc.rights | Derechos de autor 2021 Ciencia Política | es-ES |
| dc.rights | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | es-ES |
| dc.source | Ciencia Política; Vol. 16 No. 31 (2021): Part I: Emotions and politics ; 235-273 | en-US |
| dc.source | Ciencia Política; Vol. 16 Núm. 31 (2021): Parte I: Emociones y política; 235-273 | es-ES |
| dc.source | Ciencia Política; v. 16 n. 31 (2021): Parte I: Emociones y política; 235-273 | pt-BR |
| dc.source | 2389-7481 | - |
| dc.source | 1909-230X | - |
| dc.subject | comunicación | es-ES |
| dc.subject | elecciones | es-ES |
| dc.subject | persuasión | es-ES |
| dc.subject | plebiscito | es-ES |
| dc.subject | redes sociales | es-ES |
| dc.subject | Ciencia Política | es-ES |
| dc.subject | Redes sociales | es-ES |
| dc.subject | procesos electorales | es-ES |
| dc.subject | ciencia política | es-ES |
| dc.subject | Communication | en-US |
| dc.subject | Elections | en-US |
| dc.subject | Persuasion | en-US |
| dc.subject | Plebiscite | en-US |
| dc.subject | Social Media | en-US |
| dc.subject | Political Science | en-US |
| dc.subject | Social network | en-US |
| dc.subject | electoral process | en-US |
| dc.subject | political science | en-US |
| dc.title | Colombia’s 2016 Plebiscite: Framing, Cultural Resonance and Political Communication in Facebook Visual Content | en-US |
| dc.title | El plebiscito del 2016 en Colombia: Framing, resonancia cultural y comunicación política en los contenidos visuales de Facebook | es-ES |
| dc.type | info:eu-repo/semantics/article | - |
| dc.type | info:eu-repo/semantics/publishedVersion | - |
| dc.type | peer-reviewed article | en-US |
| dc.type | Research Article | en-US |
| dc.type | Artículo evaluado por pares | es-ES |
| dc.type | Artículo de investigación | es-ES |
| dc.coverage | Colombia | en-US |
| dc.coverage | Colombia | es-ES |
| Aparece en las colecciones: | Departamento de Ciencia Política - DCP/UNAL - Cosecha | |
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